Marketing and Website Content
MARKETING AND WEBSITE TRANSLATION
Marketing Translation That Preserves Your Message
English–Spanish translation for websites, campaigns, brochures, and customer-facing content—written to communicate naturally while preserving your brand’s meaning, tone, and intent.
Human-reviewed · Audience-aware · Consistent terminology
Connect with Spanish-Speaking Audiences Across Every Channel
Websites and Landing Pages
The pages and flows visitors use to learn about you and take action.
Representative documents
- Home and service pages
- Landing pages
- Navigation and calls to action
- Contact and intake forms
- Frequently asked questions
- Policy and informational pages
Brochures and Printed Materials
Print and handout materials for events, mailers, and in-person conversations.
Representative documents
- Brochures
- Flyers
- Posters
- Direct-mail materials
- Event handouts
- Product and service sheets
Email and Customer Communications
The ongoing messages that keep customers informed and engaged.
Representative documents
- Email campaigns
- Newsletters
- Customer announcements
- Onboarding sequences
- Transactional message copy
- Surveys and response forms
Advertising and Campaign Content
Short-form, high-impact copy built to perform across paid and organic channels.
Representative documents
- Digital advertisements
- Campaign headlines
- Promotional offers
- Display-ad copy
- Social-media campaign content
- Calls to action
Product and Service Content
The descriptions and instructions customers read before and after they buy.
Representative documents
- Product descriptions
- Service descriptions
- Sales sheets
- Packaging-support copy
- Instructions and customer guidance
- Marketplace listings
Organizational and Brand Materials
Materials that represent your organization to partners, media, and the public.
Representative documents
- Capability statements
- Company profiles
- Presentations and pitch materials
- Brand messaging
- Media information
- Community and public-information campaigns
Working with a different type of content? Submit it for review, and we will confirm whether it falls within our services before work begins.
Choose the Level of Support Your Content Needs
Professional Marketing Translation
Human translation that preserves the source message while producing natural, audience-appropriate Spanish or English.
Website Localization
Translation adapted to the context of a website, including navigation, buttons, calls to action, form labels, page titles, metadata supplied for translation, and responsive content considerations.
Marketing Adaptation
Adjustments for tone, idiom, cultural context, space limitations, and persuasive intent when a literal rendering would not communicate effectively.
Premium TEP
A three-stage Translation–Edit–Proofread process for projects requiring additional quality assurance:
- Translation by the assigned language professional
- Editorial review for brand voice, message consistency, and terminology
- Final proofreading for grammar, formatting, and channel presentation
Bilingual Formatting and Layout Review
Review of translated copy within brochures, presentations, web layouts, or other supplied formats to identify text expansion, truncation, broken line wraps, misplaced text, and inconsistent visual hierarchy.
Rush and Recurring Support
Expedited scheduling may be available. Businesses with recurring content may also request terminology management, reference-material reuse, and coordinated project scheduling.
Translation, Localization, and Marketing Adaptation
- Translation preserves the meaning of the source content in another language.
- Localization adjusts content for the target audience, context, format, and channel.
- Marketing adaptation may reshape phrasing, idioms, rhythm, and calls to action so the message communicates naturally without changing the approved underlying claim or intent.
Website Content Is More Than Page Paragraphs
A complete website-translation request may include:
- Headers and navigation
- Buttons and calls to action
- Forms and validation messages
- Metadata provided for translation
- Image captions and alt text
- Pop-ups and notices
- Checkout and account messages
- Downloadable PDFs
- Email confirmations
- Mobile-specific text
- Privacy, accessibility, and policy content
We recommend providing an exported content file, sitemap, staging link, or organized document inventory to get started. Please do not include WordPress administrator credentials or other login details in the quote form.
Our Process
Content and audience review
We review your content, audience, and goals to understand what the translation needs to achieve.
Scope and terminology confirmation
We confirm project scope, terminology, brand voice, and any reference materials before translation begins.
Professional translation
A language professional translates your content with attention to meaning, tone, and audience.
Included review or Premium TEP
Your project receives its included quality review, or the full Premium TEP process if selected.
Layout and contextual quality review
Translated copy is reviewed within its layout or format to check for expansion, truncation, and presentation issues.
Client review and final delivery
Review and approve the translation, then receive final files in your preferred formats.
What We Need from You
- Final source copy
- Target audience and regional preference
- Brand voice or style guidance
- Approved terminology
- Character or layout restrictions
- Reference translations
- Intended publication channels
- Required file formats
- Campaign or launch deadline
Frequently Asked Questions
Is marketing translation the same as certified translation?
No. Marketing and website content normally does not require a Certification of Translation Accuracy. Certification or notarization can be discussed when a particular recipient or document requires it.
Do you translate directly inside WordPress?
Content may be supplied through approved files or another agreed workflow. Direct website access, publishing, or implementation is included only when expressly stated in the quote. Never request passwords through the public form.
Can you preserve our brand voice?
Yes. Provide brand guidance, approved terminology, prior translations, and examples of the desired tone. eTranslata will follow the approved brief and identify questions before materially changing the message.
Do you provide Spanish SEO?
We can translate customer-supplied page titles, descriptions, headings, alt text, and keyword guidance when included in the project. Translation does not guarantee search rankings, traffic, conversions, or advertising performance.
Can you translate brochures and preserve the layout?
Layout review and bilingual formatting may be included in the quote. Text expansion and design constraints can require reasonable layout adjustments.
Can you handle ongoing updates?
Yes. Recurring projects may use an approved glossary, style guidance, and prior translations to improve consistency over time.
Is rush service available?
Rush scheduling depends on scope, complexity, format, language direction, and professional availability. Available options are confirmed during quoting.
Ready to Bring Your Message to a Wider Audience?
Tell us what you are publishing, who needs to read it, and when it is needed. We will recommend the appropriate translation and review options.